10.21Evaluate the business model
1What is it?
Understand what the company sells, to whom, how it makes money and why customers choose it.
2Why does it exist?
If you can’t explain the business in two sentences, you can’t judge its future.
3Practical use
RHP section: "Our Business" and "Industry Overview".
4Quick revision
- Explain it in 2 sentences.
- Who pays, why, and how often?
5Knowledge check
Q1. Which RHP section explains the business?Show answer
"Our Business".
Q2. Why does understanding matter?Show answer
You can’t judge what you don’t understand.
Q3. What is a key question?Show answer
Why do customers choose this company over others?